Friday, October 16, 2015 by John Sharp (Hatcher+) 6,504 Views
100,000 - that's how many PC's the new advertising campaign from Microsoft and Intel could have put into startups or schools this week, by using their $70,000,000 ad campaign more smartly. At four PCs a startup, that might have made sense - and made a difference to the amount of apps available and the PC's declining adoption rates.
But instead, the company has chosen instead to broadcast, via a god-awful advertising campaign, that its products have speakers that can play music, screens that can display video, mousepads that can track your finger's every move, and the ability to seamlessly plug into the Internet. Wow. If any of you out there are not aware of those things, I would love to meet you and sit with you for a while. I think I might find that really relaxing!
Intel and Microsoft, what a missed opportunity. Next time you have 70,000,000 dollars to give away, please think about using it to get your product in the hands of potential adopters and supporters. Or just people who need computers - 100,000 of them.
John is a Partner at Hatcher Plus, the leading data-driven venture capital investment firm. John has extensive commercial experience at the senior management level, having been the Chief Executive Officer of Authentium, Inc. the Managing Director, Asia, of WorldSpace, and CEO of Hatcher, the precursor company to Hatcher+. A tenacious and driven executive with longstanding board-level and C-suite level management experience within high-growth companies, John also brings a strong history of capital raising from an extensive network of investors globally. As Chairman and CEO of cybersecurity pioneer Authentium (acquired by CYREN in 2010), John co-authored three US patents and developed and sold cybersecurity solutions to some the largest organizations in the world, including the US Department of Commerce, NASA, AOL, British Telecom, Comcast, Cox Communications, Google, McAfee, Microsoft, Symantec, and Telstra. As CTO at Hatcher+, DocDoc, Heardable, and ThoughtRiver, John has designed and developed several highly-innovative technology platforms using cutting-edge approaches to data processing, user interface design, and workflow optimization. John is a frequent blogger and an in-demand speaker at venture events globally, and has extensive experience implementing ESG solutions as Chairman and/or board member of numerous start-ups, including director roles at trade finance provider ASYX and payment aggregator Mozido, and roles as Chairman of MENA-based financial services pioneer Telr, and the leading Cambridge-based legal services technology company, ThoughtRiver.
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